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Recruitment without empty theory.

Everything published here comes from running real recruitment in LATAM. Not "10 tips to improve your process" — analysis of what works and what doesn't, with real market data.

Where to start?

Featured article

AI
AI · 8 min read

AI in recruiting: what actually works in 2025

CV parser, semantic matching and the real limits of AI. A practical guide for LATAM TA teams.

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Process
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All articles

15 articles
Tools
5 min read

ATS vs. spreadsheets: the honest comparison

No marketing. Just the real numbers: when it's worth switching and how to migrate without losing anything....
KPIs
7 min read

The 8 TA metrics that actually matter in 2025

Time-to-hire, quality of hire, offer acceptance rate. Which to measure and how to present them to leadership....
Process
6 min read

How to reduce time-to-hire without lowering standards

The average hiring time in LATAM is 45 days. The best teams do it in 20. Here's the exact process....
Trends
6 min read

LATAM hiring trends for 2025

AI mainstream, skills-based hiring, nearshoring. Why global trends don't apply the same way in Mexico or Colombia....
RPO
5 min read

What is RPO and when does it make sense?

RPO vs. traditional agency, cost structures and how to sell an RPO model in LATAM....
Business
4 min read

How much do recruitment agencies charge in Mexico?

Real fee ranges (15-35%), billing structures and the math that no client can refute....
Business
5 min read

The most expensive mistake recruitment agencies make

It's not losing positions. It's operating without your own business data....
Business
7 min read

How to scale a recruitment agency in LATAM

The 3 growth stages, when to hire your next recruiter, why niche specialization is the only sustainable strategy....
Process
6 min read

Competency-based interviews: practical guide for LATAM

The questions that actually reveal competencies, how to do proper follow-ups and why you need a scorecard before the fir...
D&I
6 min read

Diversity and inclusion in LATAM recruitment

Where the diversity problem really starts (not where you think), the DEI metrics that make sense for LATAM....
Brand
5 min read

Employer branding for companies in Latin America

The most ignored employer branding asset in LATAM: your own candidates....
Tools
5 min read

What is an Applicant Tracking System (ATS)?

What an ATS does, how it differs from a well-organized spreadsheet, the 5 criteria for choosing the right one in LATAM....
Tools
6 min read

Boolean search in recruiting: complete guide

AND/OR/NOT operators with real Spanish-language examples, common mistakes and how to use boolean on your own candidate d...
Tools
4 min read

How to create a careers page for your company

SEO for job listings, JobPosting schema markup and why a 15% application rate can be worse than 3%....

About this blog.

We publish practical content about recruitment in Mexico and Latin America — not generic "10 tips" articles, but real analysis of what works in the LATAM market: how to reduce time-to-hire, which TA metrics actually matter, how to scale a recruiting agency, and when it makes sense to hire an RPO provider.

All content comes from operating real recruitment in the region. If you're evaluating whether an ATS makes sense for your operation, start with ATS vs spreadsheets or the 2026 ATS comparison for Mexico.

Most articles on this blog are in Spanish — the primary language of the LATAM recruitment market. Key pieces are available or being translated to English. If you have a specific question about recruiting in LATAM, reach out.